fe3 consulting calls on UK business to make achieving Corporate Magnetism its resolution for 2003
Branding Consultancy launches new website with survey to help companies stem flow of New Year job leavers
Branding consultancy fe3 consulting today issued a call to action to UK business to make retaining key staff and attracting new high performers one of its key objectives for 2003. At what is traditionally the time of year when employees are most likely to consider changing jobs, the consultancy is urging companies to work harder to identify exactly what it is about them that makes their staff decide to stay – their corporate magnetism – or leave. It has also launched a web survey which gives organisations an initial indication of how attractive a proposition they actually are as employers.
The web survey is an extract of the full fe3 consulting ‘Corporate Magnetism’ survey, which enables clients to measure their companies performance against specific criteria, ranging from overall strategic aims and direction to levels of teamwork and individual reward. The questions have been refined through mathematical modelling to drill down to the real issues in organisations. This enables fe3 consulting and their clients to target actions where they will produce the most benefits.
While every organisation’s issues will be unique to them, initial results from testing the model with clients suggest that there are some common factors that impact companies’ levels of corporate magnetism. The top three are:
“The New Year is a time when many employees make the resolution to move on from their current jobs,” says Gary Saunders, co-founder of fe3 consulting. “We are urging companies to resolve to change their minds by making their organisations more attractive places to work – thus increasing their chances of retaining the people necessary to make their businesses successful”.
fe3 consulting believes that many organisations do not tackle the issue of how to achieve corporate magnetism because they simply do not know where to start. In many cases, senior executives are also too close to the business to see what could be wrong.
“Achieving a high level of corporate magnetism doesn’t have to be complicated or expensive, many of the most effective tactics are quite straightforward,” continued Saunders. “In many respects, what we’re doing is measuring the extent to which organisations have common sense - and are able to act on it without feeling paralysed by the myriad of organisational fixes out there.”
fe3 consulting’s online survey will be used to gather additional data to enable the continued refinement of the consultancy’s model. To take part, and see how your company measures up, Click the "get your profile" button on this site.